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As chiropractor you are all too aware that many people do think of medical professionals as business people. However, just like other businesses, you need to make more revenue and build a more profitable business. While boosting the efficacy of your practice through changes to scheduling and billing may help increase your profits, it may not be enough. Fortunately, you have a number of unique opportunities to offer complementary products through your practice.

One way that many chiropractors are increasing revenues is by offering other alternative health services such as acupuncture and massage. This makes sense because recent patient surveys show that many patients see their chiropractor as a trusted source of information for alternative health techniques. This provides an excellent opportunity for chiropractors to diversify their services by offering add-on services such as therapeutic massage.

The greatest opportunity to boost revenue for a chiropractor is nutritional supplement sales. Many patients of chiropractor believe that nutritional supplements can help them return to good health and that supplements can maintain health. A recent study found that the majority of primary care doctors do not recommend nutritional supplements due to discomfort with the level of their knowledge and experience with supplements. A study that presented primary care doctors with a quiz on the documented benefits of selected supplements found that most primary care doctors did not know the proven benefits of supplements. This may be why most patients are more likely to discuss nutritional supplements with their chiropractor. Almost 75 percent of practicing chiropractors sell supplements. If your practice is not selling nutritional supplements, you may be missing an incredible opportunity.

There are also long term business benefits to selling supplements. Patients that purchase nutritional supplements through their chiropractor often develop a deeper level of comfort with both the chiropractor and the recommendations. This deeper level of comfort leads to increased referrals and repeat business.

To be successful with your supplement business, you will need to consider each of your patients and their history and concerns. Then make appropriate suggestions of supplements that speak directly to their needs. As an example, a recommendation of fish oil for a patient that is concerned about heart disease and has high triglycerides speaks directly to their concern and takes into account knowledge about fish oil’s documented benefits. You will earn respect from your patients as an accurate source of information about supplements. Choose a line of good quality supplements that you can acquire wholesale and stock a quantity of them in your office. This is important because to really build your revenue you need to be able to sell the supplement to your patient and send them home with it when you make a recommendation. This works the same way as drug samples do for a traditional doctor. Having supplements on hand to sell your patients will allow to you to build better revenues and build patient trust.

Chiropractors have a unique opportunity to increase profitability by incorporating complementary services such as massage and nutritional supplements. Patients have developed a greater level of trust and comfort about discussing alternative health practices with their chiropractors. As a result chiropractors have a rare opportunity to develop this trust into a successful supplement business.

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